The management of investments is crucial to your financial plan and we firmly believe that they should be based on knowledge and evidence. Learn more about our investment principles below.
Short term markets can’t be predicted
Despite what the financial media tells us, no one can predict the how markets will move in the short term. We believe it’s better to create a fluid plan that keeps you on track to meet your personal and financial objectives and let the markets do their job for you over time.
Timing the market doesn’t work
Markets can’t be timed. Evidence tells us that patience is rewarded over time, so it’s important not to try and time the market and instead stick to your financial and investment plan.
Risk and return are related
You can’t have return without risk. We work with our clients to find the level of risk they are comfortable with, match this to their return requirement and the capacity they have for taking risk. It’s important for us that our clients get a return relevant to the level of risk they are taking.
Diversification is essential
It makes sense to spread your investments across different asset classes (e.g equities, property and bonds) as this helps to make the investment journey smoother. Our recommendations are always highly diversified both by asset class and global region.
Investor discipline is crucial
Investing should always be seen as a long-term strategy. The markets change every day – our expertise and experience are valuable in helping investors see through the short-term fluctuations, tune out the financial media noise and maintain their discipline.
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